At Halal International Selangor (HIS), the Corporate Communication Department plays a pivotal role in driving the organization’s visibility and impact through high-impact exhibitions such as trade fairs, halal industry forums, and investment showcases. These platforms are strategically designed to promote Selangor’s halal capabilities, attract domestic participation, and facilitate international market penetration. The department leads the planning, branding, and media outreach for these events, ensuring cohesive messaging and strong stakeholder engagement. For the domestic market, it develops targeted communication to encourage SME involvement, enhance halal literacy, and support certification adoption. Internationally, it crafts tailored promotional content, establishes partnerships with global halal authorities, and amplifies Malaysia’s halal leadership to new markets. Through these efforts, the department strengthens HIS’s role in connecting local halal players with global opportunities and advancing Selangor’s position as a leading halal hub.